MATTIA RUBINO
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Ternium

As part of my role in creating new brand guidelines for Ternium, I strengthened the company’s market positioning through global digital and print rebranding initiatives, refining assets for greater impact. This included producing innovative designs and layouts, leveraging my graphic design skills and industry knowledge to develop creative concepts.

I established standards for multimedia content development across diverse projects, ensuring a cohesive brand presence. The challenge was to maintain a timeless visual identity that reflects the vibrant Latin American spirit while remaining adaptable for various stakeholders.

The result was a unified brand experience that enhanced engagement, reinforced visual identity, and effectively communicated Ternium’s values.